These insights from Bader Hamdan, a leading voice in tech partnerships, are crucial for your cloud marketplace GTM. šÆ In a recent course session, Bader explained a vital truth - it all boils down to driving cloud consumption!
Bader Hamdan, Ecosystem Chief of AI platform Vectara, with his roots in leading tech partnerships in giants like Twilio and Google, speaks from experience.
It's not just about having your product on cloud marketplaces like Amazon Web Services (AWS), Microsoft Azure, or Google Cloud.
Forget the advanced features of your product for a moment.
š When your product drives cloud consumption, it turns every cloud seller into your advocate.
Why? Because everyone in the chain, from the account manager to engineers, have compensation tied to the cloud consumption they drive.
If your product boosts their cloud usage, that's what drives their cloud engagement and co-selling efforts.
š” In this clip from our session on Incentive Alignment we dived into:
āļø Gen AI impact on cloud economy and cloud marketplaces
āļø How to align incentives with the clouds, focusing on cloud consumption
āļø Three Cloud Marketplace deployment models, how they influence cloud consumption and actionable insights to leverage them
For everyone diving into cloud marketplaces: How are you ensuring your product isn't just another listing but is driving cloud consumption?
__________
š Accelerate your Growth in Cloud Marketplaces
Transform your marketplace strategy with first-hand insights from Cloud GTM leaders in our 5-week cohort course. Learn in a community of great alliance leaders. Join 100+ alums from companies like GitLab, Darktrace, IDC and others.
Comments