Jay McBain was among the first who predicted cloud marketplace explosion.

In our recent event he stressed the magnitude of the current shift: "2024, in the history books, will be known as an 📈 inflection point. 43 years into our broader partner channel… major things are happening"

His initial forecasts suggested that top cloud marketplaces might generate $45 billion by 2025, growing at an 86% compounded rate. Today, Jay McBain believes this target might be reached much sooner, possibly by mid-2024.

Jay expalns: "Marketplaces aren't a threat to anyone. It's a net addition, because it drives you to the more valuable, high-margin, more revenue-generating parts of your business....


It's not an add-on; it's not an adjacent layer to your strategy. At some point, it's going to become core, and 1/3 of your customers are going to prefer to buy there, and 1/3 of all the money in your TAM will be there, and a million partners will surround that."

We’re thrilled to have Ryan Storgaard, who leads marketplace growth at Microsoft, share his insights.

Ryan is critical to the acceleration of the marketplace business:

• 100% YoY sales growth with billions sold in FY24.

• 7x YoY increase in visits to transactable AI offers on marketplace.

• 140+% YoY growth in transactable AI offers published

Ryan Storgaard is a Senior Director for the Microsoft commercial marketplace focusing on marketplace growth. With more than two decades of experience, Ryan has worked extensively with software development companies to empower their success across Azure and is a veteran to the marketplace business.

Currently, Ryan leads a team focused on strategic growth initiatives within the product team. He’s also the recipient of the prestigious Microsoft Chairman's Award and a member of Microsoft’s Circle of Excellence.