Partnerships can take several forms
Partnerships can take several forms. Partners can distribute for you, while other partners might be suppliers in a sense. 📈 In the...
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Channelpartners are not typically market makers. They are market takers
In contrast to strategic partners, #channelpartners are not typically market makers. They are market takers 🎁 . They are too busy with...
The ecosystem mindset is spreading across functions and changes how organizations operate
This new research on Orchestrating Workforce Ecosystems is quite insightful to other functions, such as #partnerships, because principles...
Ideally the “time to the first value” in a partnership should be 90 days or less
You signed a new partner? Congrats! An intricate and exciting journey 🎈 now begins. While engagement and speed are key to make...
Partnerships function is a disruptor to other functions like sales and marketing
By definition, #partnerships function is a disruptor ⚡️ to other functions like sales and marketing. If you are successful in your...
Partnerships with startups are like jumping from a large cruise ship to a speedboat
For established businesses, #partnerships with startups are like jumping from a large ⚓️ cruise ship to a speedboat 🚀 You need to have...
Co-opetition is often a sign of sophisticated strategy in partnerships
⚖️ Co-opetition is often a sign of sophisticated strategy in #partnerships. Because usually it's not a zero-sum game, it's essential to...
Spotify partnership case study: 28% of NEW registrations are partner-led
#Partnerships snapshot: 💎 28% of Spotify new registrations are partner-led, 2X growth from 14% in 2018. They partner to drive for their...
Why trust is essential, but not sufficient in partnerships
Trust is crucial in #partnerships and everyone talks about how important it is to build it. But trust is 💔 not enough. Alignment and...
Moonshot partnerships that can change the game significantly.
There is a big difference between #partnerships that you or your company may have done dozens of times, and 🚀 moonshot partnerships that...
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