Data-Driven Insights on Cloud Marketplaces and Partnerships

How HubSpot stepped up 🗽 for their partners at a time of crisis.

Putting partners first, paying forward, win-win-win … often these claims remain in the decks. But here is a great example of how HubSpot...

How products that seemed completely unrelated before are now getting embedded and bundled

🤝🏻 Construction + gaming + insurance. Digital products that seemed completely unrelated before are now getting embedded and bundled...

Partnerships shouldn't feel like sales, they should feel like a real relationship.

#Partnerships shouldn't feel like sales, they should feel like a real relationship. You can and should be yourself. While launching...

Uber’s self-driving [product /partnership] strategy: build, buy or partner?

There is no question if Uber will roll out self-driving cars. The only question is how: build, buy or partner. 💡 A quick look at Uber’s...

How to build successful partnerships in tiny steps 📈

Partnerships require a change in behavior 📈 But there is usually a painful gap between what people WANT and what they actually DO. 👌...

What if my channel partners ask me to give my SaaS product for free?

Partnership Q&A: What if my #channelpartners ask me to give my SaaS product for free 🎁 to their users to build a track record in the...

Give First mindset in #partnerships boils down to 3 key concepts

You’ve probably heard about the Give First mindset in #partnerships. It boils down to 3 key concepts: ⚡️ unlock, invest and accelerate....

An ecosystem of ecosystems?

“We're building an #ecosystem of ecosystems” - Jack Dorsey. 💡 It’s insightful to hear from one of the most visionary people in tech, why...

💜 You need to have moments of magic in your product or community

I’ve got a chance to ask Immad Akhund, CEO of Mercury, how to build a 🏆 #community-driven product. Here is his advice based on building...

Don’t tell your partner what you think they want to hear, tell the truth!

Don’t tell your partner what you think they want to hear, tell the truth! One of the fastest ways to build 💜 trust and engagement with...