Redefining Value: The Shift Towards Customer-Centric Partnerships
Transition from âProduct > Channel > Customerâ to âCustomer > Product > Channelâ is accelerating in B2C & B2B, changing how we partner...
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Why 2024 will be Known as Inflection Point for Marketplaces & Partners
"2024, in the history books, will be known as an đ inflection point. 43 years into our broader partner channel⌠major things are...
CrowdStrike: No. 1 Efficiency with Cloud Marketplaces & Partners
The biggest cloud marketplace success in the last 3 years: CrowdStrike. Their đ partner playbook is a must study. â1 in Efficiency in...
MongoDB: Decoding Billion-Dollar Cloud Bets & Commitments
How significant are đ° commitments that enterprises make to the cloud? Take MongoDB - it committed hundreds of millions. Here is a...
Google Cloud Marketplace Growth is a "Super Strategic Area"
Much to anticipate at the upcoming đ˝Google Next! Especially exciting is the growth of its cloud marketplace, now a "super strategic...
"When Making Plans, Think BIG. When Making Progress, Think Small"
To succeed in Cloud GTM, build traction from the ground up âŹ, as much as from the top down âŹď¸. This is one of 3 major insights from our...
Cloud & AI Boom: Sequoia's Insight on 40% CAGR
Disruptive tech, like cloud and AI not only capture a big portion of the existing market, but they đ expand the size of the market...
Keynote at AWS Tech Partner Deep MP Co-Sell Day
It was my great pleasure to deliver a đ keynote at the AWS Tech Partner Deep MP Co-Sell Day alongside Lewis Howarth this past Friday. My...
How NVIDIA's Blackwell GPU is Transforming Cloud Alliances
In a landmark announcement at GTC 2024, NVIDIA launched the Blackwell GPU platform, ushering in an đ˝ unprecedented level of...
Workday: Making GTM Partners a Top Priority for Growth
Why has Workday, a leading SaaS company with $7.3Bn in annual revenue and a staggering $21Bn revenue backlog, made đ Partner...
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