#1 of 7 key partner insights of 2022. Last year many realized that despite the drums of #plg, there's never been a 🗽 top tech company...

This week Slack’s co-founder, Stewart Butterfield announced leaving Salesforce (SFDC). Slack is now folded into SFDC #platform, its...

Shopify is one of the top B2B SaaS companies that focused on #ecosystem early. Last year it paid 💎 $411M to their App Store partners (8%...

Many of us love Zoom and the product seemingly sells itself. But not only 15-20% of their revenue is ⚡️ powered by 8K+ partners, the...

Some companies want to be a "platform", because… they just want to be a platform 🤔. But what does becoming an actual SaaS #platform...

monday.com, a project management SaaS unicorn recently underscored that 💡 “our marketplace and partnership continues to be one of our...

With 85% of revenue 💰 coming from 20% of customers that use 4+ clouds (products), Salesforce is a compelling case of why #platform,...

⚡️ 80% of software engineering orgs will have #platform teams in less than 5 yrs. The trend is spreading from partner-facing software...

How do you become a 💎 strategic asset for your partner to help them to achieve their goals? If they start to see your #partnerships...

Which strategy to achieve high #growth is the best? 1. Expand the core of the business 2. Expand into adjacent categories or geographies...