Could you have imagined 5 yrs ago that Microsoft would become a leader in implementing #AI at scale, challenging Google? 🎯 But this is...

One of advantages of building tech #partnerships, like integrations, is that they can decrease churn up to 50% 🎯. What's more, doubling...

What does it take to create a successful #partnerships 🎁program? It’s highly advisable to start simple, but at scale it may include many...

Legacy demand gen funnel has evolved from simple inbound/outbound 🎯 and now includes product-led, #channelpartners-led, community, etc....

What if you’d like partners to achieve certain goals, not just refer more clients? Here is an 💰 incentive framework to go beyond flat...

In the last 3 yrs, outperforming companies were nearly 50% more active in #partnerships 📈 compared with lower performers, according to...

A frequent question❔ how to create a business case for #partnerships that will get both sides excited and bought-in. I chatted with a...

CrowdStrike is a disruptor 🗽 in the cybersecurity industry, the 2nd fastest SaaS company that reached $2bn ARR. It’s also a...

Today Box (BOX) is ~ $1Bn ARR, where ~ 40% of New ARR 🏆 comes in-directly via partners. But let’s look at how they started...

Explosion of APIs ⚡️ opened a new path for indirect monetization in SaaS by embedding partner solutions in trusted products. This...