In contrast to strategic partners, #channelpartners are not typically market makers. They are market takers 🎁 . They are too busy with...

This new research on Orchestrating Workforce Ecosystems is quite insightful to other functions, such as #partnerships, because principles...

You signed a new partner? Congrats! An intricate and exciting journey 🎈 now begins. While engagement and speed are key to make...

By definition, #partnerships function is a disruptor ⚡️ to other functions like sales and marketing. If you are successful in your...

For established businesses, #partnerships with startups are like jumping from a large ⚓️ cruise ship to a speedboat 🚀 You need to have...

⚖️ Co-opetition is often a sign of sophisticated strategy in #partnerships. Because usually it's not a zero-sum game, it's essential to...

#Partnerships snapshot: 💎 28% of Spotify new registrations are partner-led, 2X growth from 14% in 2018. They partner to drive for their...

Trust is crucial in #partnerships and everyone talks about how important it is to build it. But trust is 💔 not enough. Alignment and...

There is a big difference between #partnerships that you or your company may have done dozens of times, and 🚀 moonshot partnerships that...

Super apps are an #ecosystem concept developed all the way 🎯. They are the most valuable companies in that market. Because users can do...