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How Partners Can Cut Your GTM Costs by Half
#Partnerships can do much more than just generate new leads.They can effectively 🎯 halve your cost of go-to-market (GTM). Curious how?...
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Decoding SaaS Partnerships Growth Metrics: Research
If you’re in #partnerships, this stat might make your day. 💡 64% of SaaS scale-ups now rely on partners for go-to-market, contributing...
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Decoding Partnership Strategies for Startups
#Partnerships can power up a startup's #growth. But how should companies plan their partnerships at each stage? Let's break it down from...
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The Marketplace Edge: Key Partnerships for Growth
There are 8 key #partnerships that can unlock growth of your SaaS business and extend your market reach. In this new series we’ll explore...
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57% of businesses leverage #Partnerships to gain new customers
#Partnerships can be the engine that drives startups 🚚 to scale. In fact, 57% of businesses leverage them to gain new customers. Let's...
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Cloud ecosystem grew 5X in the last decade, outperforming market indexes
If we zoom out to the past decade, it's clear the #cloud ecosystem has surpassed all expectations. It outperformed major market indexes...
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Successful partnerships start with a compelling 🤝 Better Together story
How successful #partnerships really take off? It all starts with crafting a compelling 🤝 Better Together story. But if your partnership...
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Shift in Partner Strategies in SaaS
In the rapidly evolving world of SaaS and hyperscalers, partner roles are shifting from transactional, horizontal #partnerships to 🧰...
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ISVs vs Hyperscalers: Mastering Co-opetition
Navigating the delicate dance 💃 of "coopetition" between #cloud hyperscalers and SaaS companies is vital for their mutual growth. But...
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Unlocking Capital Efficiency with Partnerships
Capital efficiency is now 'non-negotiable' when evaluating the Go-To-Market strategy of enterprise SaaS (post product-market-fit)....
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