#growth 2/4

Hypergrowth SaaS secrets: Referrals and Partnerships

What's driving the #growth of today's top B2B SaaS companies? A recent survey of hypergrowth leaders reveals that 🎯 referrals and...

Why channel partnerships can be a lucrative way for startups to get an edge in the market

Andreessen Horowitz: “Channel partnerships can be a lucrative way for startups to get an edge in the market, 💎 and they can add to...

How Cloud marketplaces are reshaping SaaS growth

#Marketplaces of cloud hyperscalers are transforming the #growth 📊trajectory for SaaS vendors, redefining their GTM strategies and...

26% of sales in SaaS are now partner-led

As 80% of SaaS companies have transformed their go-to-market strategy in recent years, an intriguing pattern emerges: 📈 the rise of...

How many buy third-party products & services via Cloud Marketplaces among IaaS/PaaS users

13% of IaaS/PaaS users already purchasing third-party services on #cloud #marketplaces and 51% exploring them for discovery. ⚡️Early...

Outperforming companies are 50% more active in partnerships vs lower performers

In the last 3 yrs, outperforming companies were nearly 50% more active in #partnerships 📈 compared with lower performers, according to...

How to create a business case for #partnerships that will get both sides 🙌excited and bought-in

A frequent question❔ how to create a business case for #partnerships that will get both sides excited and bought-in. I chatted with a...

🏆 #1 of 7 key partner insights of 2022

#1 of 7 key partner insights of 2022. Last year many realized that despite the drums of #plg, there's never been a 🗽 top tech company...

How cloud and SaaS marketplaces 🚩will change partnerships?

One of the most consequential questions in #partnerships today - how growth of cloud and SaaS #marketplaces 🚩 will change the landscape?...

Why tech companies double down on partnerships and what is the gap they need to bridge to succeed?

#Partnerships (JVs and alliances) have been growing 📈 14% YoY compounding since 2016 (McKinsey). The tech sector continues to power...