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The Power of VARs: Key Partnerships for Growth
Today, in part 2 of “8 key partnerships for growth”, we’ll look into the unique strength of 💎 Value Add Resellers. VARs sounds esoteric,...


Decoding SaaS Partnerships Growth Metrics: Research
If you’re in #partnerships, this stat might make your day. 💡 64% of SaaS scale-ups now rely on partners for go-to-market, contributing...


Decoding Partnership Strategies for Startups
#Partnerships can power up a startup's #growth. But how should companies plan their partnerships at each stage? Let's break it down from...


The Marketplace Edge: Key Partnerships for Growth
There are 8 key #partnerships that can unlock growth of your SaaS business and extend your market reach. In this new series we’ll explore...


Partnerships Become Key Strategic Driver. Get Ready to Engage.
Partnerships can turbocharge #growth of your scaleup, especially if 💎 Sumo partners we talked before work out. But why do these large...


What does it take to build 🛠️ a thriving SaaS marketplace: Shopify case study
What does it take to build 🛠️ a thriving SaaS marketplace and partner ecosystem? Today Shopify has 10,000+ apps in their App Store,...


Decoding Ecosystem Impact on Bottom Line
Why do the world's most successful companies swear by #ecosystem-focused business models? 💡 It's all in the numbers. A cross-industry...


HubSpot LTV Magic: Channel Strategy Lessons
Can channel unlock growth? 💡 HubSpot 3X (tripled) LTV in just a year in the early days. Here is how they improved LTV:CAC ratios and...


Who Holds the Keys in SaaS Ecosystems?
Why is adopting an #ecosystem-first mindset crucial for SaaS companies? Discover why customers rank certain 🎯 partners as vital...


A Twist in the Tale: Microsoft's Strategic Partnership with OpenAI
In a twist of partnership strategy, Microsoft has announced 🔎Bing as the default search engine in OpenAI's Chat GPT. Remember, it was...
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