When Bessemer Venture Partners invested in Shopify in 2010, they considered 3% probability of it reaching $0.4B valuation (BVP exited at...

Shopify is one of the top B2B SaaS companies that focused on #ecosystem early. Last year it paid 💎 $411M to their App Store partners (8%...

Many of us love Zoom and the product seemingly sells itself. But not only 15-20% of their revenue is ⚡️ powered by 8K+ partners, the...

Companies that invest more in intangibles, like #partnerships, grow revenues ⚡️ 6.7X faster, regardless of the sector. According to the...

Atlassian is famous for pioneering the #productledgrowth (PLG) model in SaaS. What is less known is that 🎯 $1bn out of Atlassian's $3bn...

With 85% of revenue 💰 coming from 20% of customers that use 4+ clouds (products), Salesforce is a compelling case of why #platform,...

How does your approach to #partnerships inspire your partners to upgrade from 💡 low fit to high fit partners? Creating an Ideal Partner...

If software is eating the world, will #cloud marketplaces 😋 eat software? A few days ago Gartner predicted that ecosystems like Amazon...

🎬 E39. I’m excited to share our deep dive with Bryan Williams on how to partner with SaaS #marketplace and platforms. Bryan has...

90% of companies are now using/planning to use partner API 🎉 [read - almost everyone] If you multiply 90% to the results of IDC...