Great partnerships start with a memo đ to ensure buy-in from the CEO, CRO, CMO and from partners
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How great #partnerships start to ensure buy-in from the CEO,CRO,CMO and from partners? They start with a đ Memo. But what should be...
How to launch a successful Startups Partner Program? [Loom playbook]
Companies like AWS, HubSpot, Loom get strong traction with đ˝ Startups Partner Programs. Learn these 5ď¸âŁ lessons from Loom and Asana,...
Asana channel playbook đ & how in SaaS 23% of revenue typically comes via channel partners?
In SaaS businesses at scale, 23% of revenue typically comes via #channelpartners. But how to get there? đ Here are 3 lessons from how...
How up to 20% of Zoom revenue is sourced by partners âĄď¸ [Channel playbook]
Many of us love Zoom and the product seemingly sells itself. But not only 15-20% of their revenue is âĄď¸ powered by 8K+ partners, the...
How $1bn out of Atlassian's $3bn revenue last year was sourced by đŻ channel partners [Playbook]
Atlassian is famous for pioneering the #productledgrowth (PLG) model in SaaS. What is less known is that đŻ $1bn out of Atlassian's $3bn...
The easiest way to share content with your partners đ and collaborate on documents
What is the easiest way to share and collaborate with your partners on đ product/sales trainings, marketing content, legal docs and...
What does it take to grow from an app to a #platform đ?
A quick breakdown of HubSpotâs journey from a marketing app 16 year ago to one of the most valuable B2B SaaS platforms today. âď¸ A few...
Channel is as important as ever, but it is evolving into a richer ecosystem
With the rise of the cloud, many predicted that direct digital models would render the channel obsolete. đĄ In fact, the channel is as...
What if my channel partners ask me to give my SaaS product for free?
Partnership Q&A: What if my #channelpartners ask me to give my SaaS product for free đ to their users to build a track record in the...
Give First mindset in #partnerships boils down to 3 key concepts
Youâve probably heard about the Give First mindset in #partnerships. It boils down to 3 key concepts: âĄď¸ unlock, invest and accelerate....
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