As a software buyer, I no longer need to buy direct; I have options. According to G2: “Probably the biggest trend 🏆 that we've seen in...

Atlassian is the icon of PLG, valued at $40B. It keeps one of the 📉 lowest sales & marketing expenses in SaaS: ~16% of revenue. How?...

In 3 years Gartner expects that 📢 ALL major #cloud #platform (think AWS, Red Hat, etc.) and enterprise application providers (Workday,...

SMBs have large buying power, accounting for 50% of $370 Bn tech spend (US). They purchase 🎁 more direct or via #marketplaces, prefer...

What does scaling via #partnerships look like and how it can be very 🎯 cost efficient? Zuora, a leader in #SaaS subscription management,...

Nearly $600B ☁️ cloud market is largely built with partnerships as building blocks.. Here is a quick breakdown from infrastructure to...

One of the most consequential questions in #partnerships today - how growth of cloud and SaaS #marketplaces 🚩 will change the landscape?...

This week Slack’s co-founder, Stewart Butterfield announced leaving Salesforce (SFDC). Slack is now folded into SFDC #platform, its...

Just got advice from the new ChatGPT model 🤖 on what should be #partnerships priorities in the recession and how to demonstrate their...

Atlassian is famous for pioneering the #productledgrowth (PLG) model in SaaS. What is less known is that 🎯 $1bn out of Atlassian's $3bn...