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Emergence of alternative channels, VARs and cloud marketplaces, the biggest trend 🏆 in SaaS
As a software buyer, I no longer need to buy direct; I have options. According to G2: “Probably the biggest trend 🏆 that we've seen in...
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How channel helps Atlassian keep the 📉 lowest sales & marketing expenses in SaaS -16% of revenue
Atlassian is the icon of PLG, valued at $40B. It keeps one of the 📉 lowest sales & marketing expenses in SaaS: ~16% of revenue. How?...
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In 3 years ALL major cloud platforms and enterprise application providers will offer marketplaces
In 3 years Gartner expects that 📢 ALL major #cloud #platform (think AWS, Red Hat, etc.) and enterprise application providers (Workday,...
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SMBs account for 50% of $370 Bn tech spend (US), purchasing more direct or via #marketplaces
SMBs have large buying power, accounting for 50% of $370 Bn tech spend (US). They purchase 🎁 more direct or via #marketplaces, prefer...
![Zuora, SaaS subscription leader, grows revenue with 80% of deals supported by partners [case study]](https://static.wixstatic.com/media/00a3b5_3b5aef8a2d2e45389255e47ee97dfee4~mv2.png/v1/fill/w_514,h_414,fp_0.50_0.50,q_95,enc_auto/00a3b5_3b5aef8a2d2e45389255e47ee97dfee4~mv2.webp)
Zuora, SaaS subscription leader, grows revenue with 80% of deals supported by partners [case study]
What does scaling via #partnerships look like and how it can be very 🎯 cost efficient? Zuora, a leader in #SaaS subscription management,...
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Cloud market ☁️ breakdown from infrastructure to products/services, all the way to the end customers
Nearly $600B ☁️ cloud market is largely built with partnerships as building blocks.. Here is a quick breakdown from infrastructure to...
How cloud and SaaS marketplaces 🚩will change partnerships?
One of the most consequential questions in #partnerships today - how growth of cloud and SaaS #marketplaces 🚩 will change the landscape?...
![How Slack built a platform and unlocked ⚡️ network effects [Platform playbook]](https://static.wixstatic.com/media/00a3b5_f53699bce4034d2bbaf1143dece76354~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_f53699bce4034d2bbaf1143dece76354~mv2.webp)
How Slack built a platform and unlocked ⚡️ network effects [Platform playbook]
This week Slack’s co-founder, Stewart Butterfield announced leaving Salesforce (SFDC). Slack is now folded into SFDC #platform, its...
![What should be partnerships priorities in the recession and how to demonstrate their value [ChatGPT]](https://static.wixstatic.com/media/00a3b5_58f444b434aa488694da0d7de819935a~mv2.png/v1/fill/w_514,h_648,fp_0.50_0.50,q_95,enc_auto/00a3b5_58f444b434aa488694da0d7de819935a~mv2.webp)
What should be partnerships priorities in the recession and how to demonstrate their value [ChatGPT]
Just got advice from the new ChatGPT model 🤖 on what should be #partnerships priorities in the recession and how to demonstrate their...
![How $1bn out of Atlassian's $3bn revenue last year was sourced by 🎯 channel partners [Playbook]](https://static.wixstatic.com/media/00a3b5_18fde0d619304092bfa6613781bc752e~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_18fde0d619304092bfa6613781bc752e~mv2.webp)
How $1bn out of Atlassian's $3bn revenue last year was sourced by 🎯 channel partners [Playbook]
Atlassian is famous for pioneering the #productledgrowth (PLG) model in SaaS. What is less known is that 🎯 $1bn out of Atlassian's $3bn...
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