What does it take to grow from an app to a #platform 📈?
A quick breakdown of HubSpot’s journey from a marketing app 16 year ago to one of the most valuable B2B SaaS platforms today. ✔️ A few...
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Partnerships can move at 10x speed 🚀 if both sides commit and align
#Partnerships are almost always described as a long-term, gradual process. But if both organizations and their leadership commit and...
Why partnerships are easy to learn and difficult to master.
#Partnerships are like one of those best games 🎭 that are easy to learn and difficult to master. The mission is simple 🙋🏼 Connect and...
Partnerships are all about building informal influence inside your own and in partner organizations
#Partnerships are all about building informal influence 📢 inside your own org and in partner organizations. The key term is “informal”,...
Partnership teams need to be great writers, just like product teams
Just as product managers need to be great writers✒️, the same is now true for partnership teams. Why? 💜 Achieve buy-in from your...
Partnerships that flourish are usually driven by teams that have bias for action 🗽
#Partnerships that flourish are usually driven by teams that have bias for action 🗽 If you sign a partner and wait for them to perform,...
3 mindset shifts in partnerships
Today collaboration is not a byproduct, but a 💎 key source of competitive advantage. But to leverage it, businesses need new skills and...
In partnerships consider thinking backwards👈🏻 before thinking forward
In #partnerships, 👈🏻 consider thinking backwards 👉🏻 before thinking forward 👑 Think backwards from your customer Most compelling...
Which strategy to achieve high growth is the best?
Which strategy to achieve high #growth is the best? 1. Expand the core of the business 2. Expand into adjacent categories or geographies...
Transition from SaaS product to a platform ecosystem require a company-wide mindset 👇 👆 shift
One of the most important and yet the hardest transitions from SaaS product to a #platform ecosystem is the company-wide mindset 👇 👆...
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