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Partnership Playbooks: Learning from Okta
As Okta , a leading SaaS company, is racing towards 2Bn ARR this year, its CEO and founder Todd McKinnon, called indirect channel...

The Rise of Alliances: CEOs Top Growth Plan
Newly released research of 1,200 CEOs uncovers significant trends. CEOs are feeling more optimistic, almost half have invested in AI and...


Strategic Co-opetition in AI Partnerships: Balancing Competition & Cooperation
Co-opetition 🎭. It’s not a term you often hear outside partnerships circles, yet in the age of AI it has become the beating heart of...


AI Partnerships: Navigating the Maze
Navigating the maze of AI Partnerships 🗽 How do rapidly growing startups like PolyAI navigate the intricate dance of partnerships and...


Google Cloud Growth Secrets: Product, AI and Partner-First GTM
Google Cloud just reported an impressive $8Bn in Q2, marking a 28% growth and boosting Alphabet's stock up by 7%. We recently discussed...

Pitching Partnership Multipliers
Pitching partner opportunities is a game of 🎯multipliers, a concept popularized by Jay McBain. This approach offers a powerful, simple...

Rethinking Growth: Partnerships Approach
When companies asked a year ago, "What's your strategy?" 75% responded, "To grow." 💡 However, historically, only 14% improve growth and...
Unlocking AI Advantage: Microsoft's Bold Partnership Strategy
What’s the ROI of partnerships and ecosystems? Well, Microsoft's market cap jumped to $2.6Tr on their rollout of AI to enterprise...
How AI and Partnerships Drive Microsoft's $2.5 Trillion Opportunity
When Satya Nadella took the stage at Microsoft Inspire, his partnership focus 💡 became apparent. In the first 2 min he emphasized...

Driving SaaS Growth: Partnerships of PLG?
Partnerships and Marketplaces are now driving ⚡️ 3X leads compared to Product (PLG), reveals a new study. It turns out, PLG companies are...
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