CrowdStrike's Partnership Masterstroke
Last quarter, a stunning đŻ 64% of CrowdStrike's new customers were partner-sourced, driving a 39% growth rate. The company also won the...
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Field Alignment: Partnershipâs Game-Changer
âThe bottom line of working with the cloud vendors is not what gets said at the top levels, the good intentions.â says Snowflakeâs CEO...
In-it-Together: Partnership Playbook Palo Alto Networks
Palo Alto Networks 25% YoY growth on an impressive $6.9Bn ARR is worthy of attention in the current environment. What's their secret? Not...
Selecting Partners for Efficient Growth
Even if companies have abundant cash to throw at Sales & Marketing, these efforts are not generating đ the same growth as they did 5...
WIXâs Strategic Pivot: 3X Growth & TAM with Partners
Despite a turbulent market, Wix, a $5bn SaaS leader, outperforms estimates. A significant catalyst? Their partners grew đ 36% YoY, ~3X...
Partnerships Growth: CMO Survey Insights
Here's a fact that both partnership and marketing leaders canât ignore. Partnerships have become the đ fastest-growing channel over the...
API-First Economy Powering Partnerships
As we transition to the API-first economy, API development was ranked as the highest priority for enterprises in 2023. đ¤~25% of APIs are...
AIs Impact on Partnerships: Identifying the Winners & the Losers
Ever stopped to think how Generative AI will reshape đ partnerships? In our recent analysis, Jay McBain helped to break down which...
Partner Co-Marketing: Airbnb's Masterstroke
How effective could partner co-marketing be? Well, here is a case study of a fun campaign that generated Airbnb more than đ 2X (twice)...
$4.7 Trillion Tech Market: AI, Partnerships & Cloud Marketplaces
đŹ E59: Dive into the key trends on the $4.7 Trillion Tech Market - 73% Driven by Partners, with Jay McBain I'm thrilled to welcome back...
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