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Driving SaaS Growth: Partnerships of PLG?
Partnerships and Marketplaces are now driving ⚡️ 3X leads compared to Product (PLG), reveals a new study. It turns out, PLG companies are...
Saas Buyers Speak: Partnerships Win
Even when budgets are tight, buyers prioritize the ease of SaaS integration over cost (and even security 🛡️). 4 out of 5 prefer to buy...
Navigating Partner Transitions: Consulting Corner
Today in "Consulting Corner" series 💡 a prominent tech product company grappling with transition. Their reselling partners have...
The Power of VARs: Key Partnerships for Growth
Today, in part 2 of “8 key partnerships for growth”, we’ll look into the unique strength of 💎 Value Add Resellers. VARs sounds esoteric,...
Partnerships: The Secret to Cutting GTM Costs in Half
Partnerships can do much more than just generate new leads. They can effectively 🎯 halve your cost of go-to-market (GTM). Curious how?...
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