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Co-Build & End-to-End Cloud GTM
I’m thrilled that Neeti Gupta, Head of Hyperscaler Partnerships at Broadcom/VMware, is joining our panel at the "How to Win 🏆 in Cloud...


From 0 to Marketplace Partner of the Year in Months
Nadav Tzuker from Wiz, a 2X winner of the 🏆 AWS Marketplace Partner of the Year award, recently shared his insights in our Cloud GTM...

3rd-Party Marketplaces: Amazon's Blueprint
Hyperscalers are taking a page from Amazon's playbook, growing 3rd-party marketplaces 🏆 10X. They're transforming from infrastructure...

CXOs: Ecosystems as Strategic Priorities
Ecosystems and marketplaces aren’t just a trend, it's a top 5 strategic priority for CXOs globally, according to new McKinsey research,...


State of Cloud GTM 2023
💎 5 Key Insights from Tackle’s State of Cloud GTM 2023. We recently had in Cloud GTM Leader course insightful Sanjay Mehta, Chief Cloud...

Shopify: 4X More Global Partners vs Next Largest E-commerce
As Shopify recently beat Q3 revenue expectations with shares soaring 25%, its President Harley Finkelstein credits their exceptional...


Setting Cloud GTM for Success: First 12 Months
Only 13% of financial institutions have shifted over half of their workloads to the public cloud, yet, 📈 50% plan to migrate in the next...
How Azure Marketplace Accelerates Developer Success
At the recent OpenAI developer conference, Satya Nadella positioned Azure Marketplace as a platform for developers to 🎯rapidly launch...


Building Cloud GTM Engine: Crossing the Chasm
Cloud marketplaces are already in the early adoption stage, with a rising number of companies embracing 🗽 “this new way of selling...


Mastering Microsoft Co-Sell & Cloud Marketplace
The secret to effective 🎯 co-selling with cloud hyperscalers like Microsoft lies in an in-depth understanding of what motivates the...
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