Marketplace Growth Strategies 3/7

LOBs Drive SaaS Purchases & Cloud GTM's Hidden Potential

The newly released Zylo SaaS Management Index '24 unveiled that 13% of SaaS apps are bought via 🛒cloud marketplaces (AWS, Google Cloud,...

Mastering Cloud GTM: Public vs. Private Offers

In cloud marketplaces, understanding where to use Public and Private Offers is key to unlocking traction. Let's break down their...

Jonathan Kingsepp: Mentor Insights - Cloud GTM Leader Course

Delighted that Jonathan Kingsepp, CRO of Invisory, has joined our course Mentor program. Jont brings a decade of top notch experience in...

Google Cloud Marketplace: GTM Strategies to Accelerate Growth

Did you know that Google Cloud marketplace witnessed an explosive 📈 10X acceleration in 2020-2022 and continues growing 100% YoY today?...

Why Azure Marketplace is Important for Channel Partners

The shift toward cloud marketplace-driven growth for SaaS vendors is evident, and channel partners are now emerging as key 🎯...

A General Manager's Perspective on Cloud GTM

How to grow cloud marketplace business 📈 1000% in 3 years? Learn from our Cloud GTM Leader course session with Anurag Pandey (MBA, CFA),...

Partnerships Drive Profits: CEOs Reveal

PwC’s survey of 4,702 CEOs reveals a striking insight: partnerships are the second most impactful action for boosting 📈 revenue margins...

Decoding Cloud Usage for Alliance Success

How many Cloud Service Providers (CSP) companies typically use and how they distribute their 💎 workloads/budgets? Let’s take a closer...

2024 Marketplace Growth Strategies: Expert Panel

Our recent panel discussion at the 'How to Win in Cloud GTM in 2024' event featured insights from some of the industry’s 🏆 best cloud...

Ecosystems: The Core of Today's GTM Strategy

Ecosystems are no longer just a part of business strategy - they are the strategy. IBM included ecosystems in the 🏆 top 5 Tech trends...