Did you know that the Business and Professional Services industry is 🔟X the size of the entire software market? It seems ripe for...

Where's the money 💰 in Gen AI today? Just look at the top earners - 6 out of 10 are either hyperscalers or their partners, with...

Even when half of the companies go multi-cloud as they increase cloud spend, they still spend 📊 70-80% on the primary cloud provider....

“Channel leaders are turning their attention to cloud marketplaces 📈 as the future of partnerships,” reports a top VC/investor managing...

Microsoft's AI partnership playbook has radically evolved in 2024, with AI already driving an 📊 impressive 8% of Azure revenue. If there...

"Which GSI do you believe to be 🏅 most influential as cloud and AI advisory?" a VP of Alliances asked me yesterday. My response? Take a...

In the last year, companies with >30% channel revenue 🔜 shortened sales cycles 25%. Those who sell directly? They saw 10% longer sales....

The keynote by Ryan Storgaard , who leads the Microsoft marketplace product growth team, was the highlight of our recent online event. 📈...

The AI cloud arms race is heating up, with big tech pouring a 💵 staggering $106Bn into infrastructure in just six months. Is it a...

AWS added $4.1B in revenue over the past 12 months - nearly 2X CrowdStrike's entire ARR. 📊 AWS re-acceleration continues, hitting 19%...