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Zscaler: How Partners Drive Massive Growth 52% CAGR
Ever wondered how big partnerships can get? Well, 🗽 a staggering 93% (almost all) of Zscaler's $1Bn+ revenue is generated through their...

Salesforce's AI CRM Partnership Strategy
As we gear up for Salesforce Dreamforce this week, let’s reflect on how the very company that pioneered the 🗽 AppStore concept is now...

Okta's Edge: Partnerships That Pay Off
Okta's shares soared 🔺20% in just a week, thanks to a better-than-expected Q2 revenue performance. CEO Todd McKinnon emphasizes,...

Klaviyo: 77.5% Shopify Secret Partnership Playbook
Klaviyo is preparing to go public with $581M revenue growing 56% YoY. But if we look deeper 🔎 “77.5% of our total ARR…came from...

CrowdStrike's Partnership Masterstroke
Last quarter, a stunning 🎯 64% of CrowdStrike's new customers were partner-sourced, driving a 39% growth rate. The company also won the...

Field Alignment: Partnership’s Game-Changer
“The bottom line of working with the cloud vendors is not what gets said at the top levels, the good intentions.” says Snowflake’s CEO...

In-it-Together: Partnership Playbook Palo Alto Networks
Palo Alto Networks 25% YoY growth on an impressive $6.9Bn ARR is worthy of attention in the current environment. What's their secret? Not...

WIX’s Strategic Pivot: 3X Growth & TAM with Partners
Despite a turbulent market, Wix, a $5bn SaaS leader, outperforms estimates. A significant catalyst? Their partners grew 📈 36% YoY, ~3X...

Partner Co-Marketing: Airbnb's Masterstroke
How effective could partner co-marketing be? Well, here is a case study of a fun campaign that generated Airbnb more than 🏆 2X (twice)...

Partnership Playbooks: Learning from Okta
As Okta , a leading SaaS company, is racing towards 2Bn ARR this year, its CEO and founder Todd McKinnon, called indirect channel...
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