Forecasts suggested that top cloud marketplaces might generate $45 billion by 2025, growing at an 86% compounded rate. Today, Jay McBain believes this target might be reached much sooner, possibly by mid-2024.

Jay expalns: "Marketplaces aren't a threat to anyone. It's a net addition, because it drives you to the more valuable, high-margin, more revenue-generating parts of your business. It's a different way to collect money, it's a different route for vendors, but in the end, all of the end-customer behavioral psychology, journey mapping, and research we're doing is leading this way.


 
It's not an add-on; it's not an adjacent layer to your strategy. At some point, it's going to become core, and 1/3 of your customers are going to prefer to buy there, and 1/3 of all the money in your TAM will be there, and a million partners will surround that."

We’re thrilled to have Ryan Storgaard, who leads marketplace growth at Microsoft, share his insights.

Ryan is critical to the acceleration of the marketplace business:

• 100% YoY sales growth with billions sold in FY24.

• 7x YoY increase in visits to transactable AI offers on marketplace, capitalizing on Microsoft’s leadership in AI.

• 140+% YoY growth in transactable AI offers published

Ryan Storgaard is a Senior Director for the Microsoft commercial marketplace focusing on marketplace growth. With more than two decades of experience, Ryan has worked extensively with software development companies to empower their success across Azure and is a veteran to the marketplace business.

Currently, Ryan leads a team focused on strategic growth initiatives within the product team. He’s also the recipient of the prestigious Microsoft Chairman's Award and a member of Microsoft’s Circle of Excellence.