Unlock Cloud Marketplace Growth with Channel Partners
Join our 3-week intensive cohort course to master the playbooks used by leading ISVs to scale Cloud GTM with channel partners.
Discover battle-tested strategies from top experts and hyperscalers that help ISVs unlock marketplace growth with partners and get their share of the $380 Bn cloud commits.
Cohort starts on February 18th 2025
150+ alumni have rated our courses 9 out of 10
Top Program for
Channel & Partnership
Our flagship Cloud GTM Leader course is recognized by Jay McBain of Canalys among Top Education and Training Programs for Channel and Partnership professionals.
Are you struggling to get channel partners engaged with your cloud marketplace listings despite the massive opportunity?
Are your partner managers still focused on legacy channel models only while cloud marketplace opportunities slip away?
Unsure how to structure partner incentives and programs that drive marketplace transactions instead of traditional resale?
Do you find it hard to get your channel, alliances and sales teams aligned and enable them to maximize traction with clouds on each opportunity?
Finding it difficult to compete with thousands of other ISVs for partner mindshare in cloud marketplaces?
Frustrated by low conversion rates when partners bring opportunities to cloud marketplaces?
Unlock YOUR Share
of $380Bn Cloud Commits with Marketplaces & Channel
Hyperscalers have accumulated $380 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services.
While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via AWS or Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Canalys forecast that sales on hyperscaler marketplaces will reach 45Bn in 2025 and by 2027 more 50% of these sales will flow through channel partners!
But how exactly do partners fit into Cloud GTM? Where do they have an edge, and how can ISVs and partners unlock growth on marketplaces together?
Ready to learn from top leaders from ISVs, hyperscalers and Partners?
Enroll in our course.
Why our 150+ Alumni Alliance Leaders
💜 highly recommend our courses
10 out of 10, I recommend the Cloud GTM Leadership Course to anyone looking to level up.
While hyperscalers continue to broaden the scope of marketplaces to be more inclusive to different types of partners, it’s great to have a supportive community like this that you can bounce ideas off of and validate what’s working/what’s not.
Yeva Roberts
VP, Strategic Alliances, North America,
AllCloud
Cloud GTM Leader course was quite valuable for me....Many ISV leaders are currently charting their course for this significant shift, and the value of learning - even for this long-time channel veteran was both validating and insightful as we enter into yet another sea change in the partner ecosystem.
David Forsch
WW Sr. Partner Account Manager - Distributors at GitLab
Luckily I found a series of sessions about cloud providers go-to-market that not only helps navigating the world of 🚀 hyperscalers marketplaces but also provides useful tips for anyone that is building or expanding a partner ecosystem.
Carlos Gonzalez
Head of Partnerships, Toradex frm. Google
What's on the Course Agenda
Understanding Cloud Marketplace Channel Trends
Learn Channel Partners' roles and impact on Cloud GTM - SIs, VARs, MSPs, etc.
Winning Partner Characteristics
Identify key attributes and cultivate successful partners to accelerate your Cloud GTM.
Maximizing Cloud Partnership Programs
Master the CPPO and MPO programs to enhance your market presence and profitability.
Dissecting differences between marketplaces of Amazon Web Services (AWS), Microsoft Azure and Google Cloud.
Mastering the art of Co-Selling - how to get visibility, align and communicate with cloud sellers, partners and your own sales teams.
Power of 3 For ISVs looking to grow on AWS Marketplace, what competitive advantages can they unlock by working with channel partners like VARs, MSPs, or SIs?
Creating internal buy-in from C-suite, aligning with sales, marketing, product to maximize traction.
Creating KPIs, business case and 360 partner and cloud enablement - from setting expectations to planning to executing.
What You Can Expect In-Depth Learning
in a Supportive Community
6 Live Expert Sessions
Each session is 1h-long deep-dives into cloud marketplace strategies with top experts who excel in it. Attend live for interactive engagement or catch up with recorded sessions later.
3 Masterminds & Q&A
Get your question answered by experts. Engage in peer-led discussions to deep-dive into the week’s topics and your specific challenges.
Exclusive Community
You'll get access to our Cloud GTM Leader Slack community where you’ll meet others and continue learning and collaborating long after the course ends.
Presented by Roman
Your cohort leader will be Roman Kirsanov, a widely respected expert in partnerships and Cloud GTM for his data-driven insights.
Roman helped build hundreds of tech and distribution partnerships, turned around multiple large-scale partner programs and consulted top US and UK companies on their GTM strategies.
Your sessions will feature the industry's brightest minds, each bringing direct, impactful experiences from the world of hyperscalers. They'll share their in-depth insights and real-world examples. Watch clips from our past speakers below.
7 VP-level Mentors who will support
you and answer your questions
Recognized among Top Education and Training Programs for Channel
David
Mauer
Head of Ecosystem Cloud & Emerging Markets Programs at GitLab
Superpowers:
Channel Partners
& Marketplaces
Jonathan Kingsepp
Principal, NorthBound Solutions, ftm CxO at Tackle, Invisory
Superpowers CxO Insights, Change Management
Daniel
Roppert
Channel & Alliances Leader - Central Europe, Wiz
Superpowers International GTM, Modern partner/channel ecosystems
Alex
Balcanquall
Senior Director Marketplace Strategy & Operations
Superpowers CxO Insights, Change Management
You will learn Insights from:
Previous Speakers & Mentors
Our Course Speakers and Mentors include widely recognized industry leaders with decades of experience in leading software partnerships and teaching others how to leverage Cloud GTM.
Darren Sharpe, Microsoft Commercial Marketplace Lead - UK Services Partners
David Mauer, Head of Ecosystem Cloud & Emerging Markets Programs at GitLab
Daniel Roppert, Channel & Alliances Leader - Central Europe at Wiz
Jonathan Kingsepp, frm. CXO of Invisory, Tackle, Pivotal Software, OutSystems
Alex Balcanquall, Senior Director, Marketplace Strategy & Operations in Cloud Software Group
Your Journey: 3 Weeks of Strategic Evolution (indicative curriculum)
Week 1: Marketplace Foundation & Channel Evolution
Current state of marketplace-channel integration
Where traditional channel strengths meet marketplace opportunities
Emerging patterns in successful integrations
Week 2: Integration Strategies & Early Winners
Real-world success patterns from pioneers
Partner activation frameworks that work
Risk mitigation and change management
Week 3: Your Pioneering Playbook
Building your unique strategy
Future-proof measurement frameworks
Execution roadmap that adapts as the market evolves
How our alums crack the code of Cloud GTM:
$0 to $200K in revenue + 7M pipeline in 8 weeks
"The more you lean in, the more they [hyperscalers] lean back with you," says James King, who recently launched on cloud marketplaces after taking our flagship Cloud GTM Leader course. The results are impressive.
But here's the twist: James' initial pitch to launch on marketplaces was shot down by his board. Why? Lack of concrete data and a clear business case.
This is where expert knowledge and the community become your superpower. James credited our experts and community support for his success.
Watch our conversation.
James King
Director of Alliances & Strategic Partnerships
Watch clips from previous Cloud GTM course sessions on the impact of channel
What our 150+ of our Alumni are saying
about our courses:
Showcase your expertise
Boost Credibility with our certificate.
Evidence of Mastery: Showcase your commitment to learning from the top experts and your in Cloud Marketplaces.
Career Advancement: Strengthen your resume and LinkedIn profile, leading to new opportunities and connections.
Join a Growing Community: Become a part of Cloud GTM Leader community of experts in cloud marketplaces and GTM.
How much does it cost?
For context, you could spend months or even years trying different strategies and paying $10,000 or more for expensive consulting or products. Or if like many vendors do, you could pay thousands of dollars to us for a 30-60 minute talk where we’ll cover 1% of what you’ll learn in the course.
So that’s one way of putting our pricing into context.
Cloud Marketplace Channel Mastery: Intensive
$399
One-time fee
6 in-depth 1-hour long workshops with top alliance leaders
2 Masterminds with Mentors and your cohort members to brainstorm and get your questions answered
Slack community 12 month access for support, networking and answer your questions
Sessions from top cloud teams who will share latest insights answer your question
Bonus Channel Partner Evaluation Framework
Bonus breakdown of key Marketplace Trends
Access to course mentors to get advice & help
Meet the Cohort session to bond with fellow alliance leaders